With an increasing pressure to decrease costs and improve results today more than ever before, we are on the verge on an aggressive paradigm shift driven by marketers fighting to save both their companies and their own jobs via measureable results through digital media and Web 2.0. As it turns out, personalization and Wikipedia’s mass collaboration model are picking up - so you may want to take a look at these recent headlines…..
Headline: Which Kind of Collaboration Is Right For You?
Source: Harvard Business Review, Dec. 2008, link: www.HBR.com
Takeaway: Should You Harness the Wisdom of Crowds? The new leaders in innovation will be those who figure out the best way to leverage a network of outsider. Too often firms jumps into relationships without considering their structure and organizing principles or collaborative architecture.
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Headline: Marketing Budget’s Showing Resilience: survey finds 27% of marketers plan to boost budgets in response to the economy (MarketingSherpa)
Source: BtoB, Nov. 10, 2008, link: www.BTOBONLINE.com
Takeaway: While 33% percent said they were cutting budgets, another 33% said they were relocating marketing dollars – the greatest increase in Web 2.0 with 48% of marketers investing there.
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Headline: All Roads Lead to the Customer: CRM 2.0 Takes Hold in North America
Source: 1to1 Magazine, Nov/Dec 2008 issue, The Quest for Customer Strategy, link www.1to1media.com
Takeaway: On Social CRM: Companies are interaction with customers online, gathering feedback, integrating it with their CRM tools, and taking action to improve processes, products, and service. Both company and customer benefit as improvements lead to greater loyalty.
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Headline: The One to One Future: Are We There Yet?
Source: Peppers & Rogers Group Whitepaper link www.1to1media.com
Takeaway: Analytics, Dialogue, and Integration are 3 keys to accelerate the future of one-to-one. More companies are improving data and increasing engagement.
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Headline: BtoB’s Best Marketers 2008: Motorola Corporate VP on Digital Tools
Source: BtoB’s Best Special Issue 2008
Takeaway: Moto’s Eduardo Conrado who head’s up the b-to-b business units states that “with digital tools, we get a lot of reuse of our assets. The assets are quickly translated and localized in terms of budgets, we can really maximize campaigns”
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Headline: Strength in Ubiquity
Source: CRN November 10, 2008 Issue, link: www.crn.com
Takeaway: Intuit plans to meet the new year head-on , bolstering its resilient QuickBooks application for 2009 and preparing to engage Microsoft, Salesforce.com and others in the Saftware-as-a-Service market.
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Headline: E-Mail segmentation grows Sony’s IT Sales
Source: BtoB’s E-mail Marketer Guide 2008, link: www.btobonline.com
Takeaway: Sony commented on the 24% in IT channel sales: “the lift in open and click rates rates and increased sales – can be attributed the tight segmentation.”
Posted by Michael Frieri at 11/24/2008 03:14:27 PM |
