Right out of the box, I want to confess to being a huge Adobe fan. This is rooted in my industry experience before desktop computers. I had the fortune of entering the workforce 2 years before our industry got its first inkling that things were about to change in a very substantial way. That said, for all you short timers, imagine a world with the same deadlines, but none of the modern tools we have today to produce some of the cool looking stuff we all take for granted. We used markers and rapidograph pens, with lots of Xerox copies and reams of paper to make our comps and layouts. I still remember the dinosaurs at my first job (guys in their mid to late thirties) that used to say the same sort of thing to me, touting "how easy you young pukes have it today with these fancy markers...in my day we did everything with pastel chalk!" So as you may have figured out I'm grateful to a company that made creation and design tools what they are today.
After participating in the Beta program for CS3, I was asked to present at the 2 big rollout events Adobe sponsored in June. It was great to see the excitement in peoples' faces as Adobe demonstrated some of the great new features of the different Suites. Interesting to see West Coast Designers one week and East Coast guys the next.
I personally have great hopes for the Production Suite. As a self taught Avid guy I think they really deliver the goods with the new release of Adobe After Effects® CS3 Professional, Adobe Premiere® Pro CS3, Flash® CS3 Professional, Soundbooth™ CS3, and Encore® CS3. For the longest time my guys here at Trekk have been arguing with me about the benefits of an Adobe workflow for our video and production work. I now have no legs to stand on. Avid is going the way of the marker, here at Trekk anyway. I'll be spending a lot of time learning the new integrated stuff this year, as well as increasing my knowledge of audio production.
It’s ironic that tomorrow's designers will have to listen to the lamenting of older comrades telling them they are lucky because they can remember a time when there was no transparency. And I mean of the opacity variety, not the “What a nice hat… did it come with a free bowl of soup?” variety. It's a bitch to get old...
Posted by MJ Anderson at 08/06/2007 02:50:51 PM |
I still have my rapidograph pen! (somewhere)
and can still remember the smell when running some
little bit of paper through the waxer (and how the little bits of paper occasionally fell off the project at a crucial moment)
and I can remember setting type one letter at a time (ONE!)
I too am happy grateful for modern conveniences (and that is why I never curse Quark, unlike my boss, and am looking forward to learning the even more modern conveniences of Adobe CS3, luckily recently installed on my computer . . . )
best regards
Posted by: Jean Oberg ( Email: ) at 10/9/2007 8:50 PM
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