Sidetrekked
Sidetrekked is your unofficial agency of record. Emilee Christianson, Shayne Terry, and a rotating cast of Trekkies are here to advise on your B2B marketing strategy. Trekk is a full-service marketing agency, which means we do it all... and we’ve been around since 1995, which means we’ve seen it all.
Here on the podcast, we tackle our clients’ biggest marketing challenges. We reveal what’s worked for us and dig into real-life case studies and practical strategies you can put to work tomorrow. Curious? You've come to the right place.
All Episodes
I only have three people on my marketing team. How do I maximize my resources?
In this episode of Sidetrekked, Emilee and Shayne are approached by a leader of a small marketing team with a critical question: “How can I maximize my resources?” They discuss how marketing teams typically intersect with the work we do here at Trekk (1:40), what a nimble in-house team looks like (4:47), some things scrappy marketing teams DON’T need to do (12:59), and two things teams commonly miss in their quest for ROI (18:26). They also dive into some of the benefits of having a small marketing team (25:50). In Problem Solved, Emilee and Shayne welcome Senior Account Manager Madison Brudi to talk about a real-life example of an agency acting as a marketing force multiplier (28:58). Finally, in Mics at the Bar, Trekk Art Director Chris Brown reflects on balancing different creative perspectives within the team, and reveals some of his bucket-list client opportunities (36:08).How do I go to market during times of uncertainty?
In this episode of Sidetrekked, Emilee and Shayne address a question submitted by a listener: How should I go to market in times of great uncertainty? They look at examples of how some companies have recently navigated uncertainty (1:51), how marketing messages need to change or pivot to address uncertainty (11:16), and how some clients have turned uncertainty into opportunities for growth (18:11). In Problem Solved, Emilee and Shayne welcome Trekk Performance Marketing Specialist Jake Sellers to discuss how the team helped a client expand very specialized services to reach a whole new target audience (24:00). Finally, in Mics at the Bar, Trekk Content Strategist Nick Ostdick walks us through his philosophy on what makes good marketing content and which tedious chore he’d love to see AI take over (34:00). Website: trekk.com LinkedIn: https://www.linkedin.com/company/trekk/ Instagram: @TrekkDesign ADDITIONAL RESOURCES: https://trekk.com/insights/what-these-high-performing-b2b-blogs-get-rightShould my marketing team be podcasting?
We’re back! In the season 3 premiere episode of Sidetrekked, Emilee and Shayne discuss what we learned during our first year of podcasting (1:48). They discuss the work involved in getting a podcast off the ground, and they welcome Sidetrekked producer Nick Grobe to discuss the process of prepping and recording each episode (9:10). They also touch on the decision to incorporate video, some best practices we’ve established for recording, and how to know if a podcast is right for your company (23:00). In Problem Solved, Emilee and Shayne welcome Trekk Social Media Strategist Sean Burke to discuss how we distribute the podcast (35:00). Finally, Sean sticks around for Mics At the Bar where Trekk Chief Creative Officer Michael Wilson has some fun questions for Sean about the social media landscape.Celebrating Trekk's 30th anniversary with BIG news
In the season 2 finale of Sidetrekked, Emilee and Shayne are joined by Trekk CEO Laura Bennett to celebrate the 30th anniversary of Trekk — and to discuss some very exciting changes to Trekk ownership beginning in 2026. They discuss how and when Trekk was founded (2:00), how the company evolved over the years (8:30), the changes in the marketing landscape and how those changes have impacted Trekk culture (20:08), and what makes Trekk unique compared to other agencies today. Then, they discuss Laura’s official retirement and the new roles for Emilee and Shayne starting in January, and what the future of Trekk looks like — spoiler alert, the future is very bright (28:00). Finally, in Mics at the Bar, Shayne reminisces about a series of free workshops Trekk offered to help companies refine their brand identity (34:17).