Sidetrekked
Sidetrekked is your unofficial agency of record. Emilee Christianson, Shayne Terry, and a rotating cast of Trekkies are here to advise on your B2B marketing strategy. Trekk is a full-service marketing agency, which means we do it all... and we’ve been around since 1995, which means we’ve seen it all.
Here on the podcast, we tackle our clients’ biggest marketing challenges. We reveal what’s worked for us and dig into real-life case studies and practical strategies you can put to work tomorrow. Curious? You've come to the right place.
All Episodes
How do I make my direct mail stand out?
In this episode of Sidetrekked, Shayne and Emilee are joined by Graphic Designer Aurelia Tauscher to visit the wide world of direct mail. After starting off by discussing their personal experience with mail (0:50), they move onto the use cases of direct mail (15:20) and how to optimize mailers for maximum ROI (23:00). Later, the three talk about how to make your mail pieces stand out from the crowd (31:35). In Problem Solved (43:35), Emilee shares how Trekk used a unique form factor to achieve one client's direct mail objectives. Finally, in Mics at the Bar (49:24), Social Media Strategist Sean Burke recounts an unorthodox pizza order.What happens to my marketing video after it's produced?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Social Media Strategist Sean Burke to discuss what happens after a marketing video is produced. The three of them discuss their favorite examples of marketing videos (1:39), how Trekk approaches producing original video content (13:18), and how to use a single video for multiple marketing purposes (22:00). They also discuss best practices for distributing video (30:00) and some strategies for repurposing marketing videos (39:00). In Problem Solved, they talk about creating long-form video content with multiple interviews that told a complete and compelling story. Finally, in Mics at the Bar, Trekk Senior Graphic Designer Alyssa Watkins recalls her first Trekk Cubs game, including a little surprise that really gave her a run for her money (49:00). ADDITIONAL RESOURCES: https://trekk.com/insights/how-b2b-companies-boost-trust-and-engagement-with-interview-style-marketing-videos https://trekk.com/insights/how-level-your-social-media-strategy-2025 https://trekk.com/work/renaissance-video-storytellingHow do I know if my SEO program is working?
In this edition of Sidetrekked, Emilee and Shayne are joined by Trekk Account Manager Jake Sellers to discuss all things SEO. They first talk about the impact of artificial intelligence (AI) on search (1:20), followed by Trekk's approach to helping clients with SEO (7:00). Later, after discussing the infancy of AI search optimization (22:47), they elaborate on how the agency measures the success of its SEO campaigns (30:25). In Problem Solved (36:53), the three review how Trekk helped a client refine their SEO strategy through a technical audit. Finally, in Mics at the Bar (42:44), Art Director Chris Brown recounts getting put on the spot at a company outing.How can I turn my email newsletter into a revenue generator?
In this episode of Sidetrekked, Emilee and Shayne welcome Trekk Content Strategist Nick Ostdick to discuss how you can turn your email newsletter into a revenue generator. First, they discuss some of their favorite newsletters (2:22) and the difference between a newsletter and other types of marketing emails (8:10). Then, they hit on what to look for when evaluating newsletter performance (14:00) and how you can increase the value subscribers get from your newsletter. In Problem Solved, they discuss Trekk’s approach to newsletters (35:00) Finally, in Mics at the Bar, Trekk Senior Motion Designer Nick Grobe reminisces about a magic show at HQ (39:00).