Rockford-based creative agency Trekk has been awarded a Gold dotCOMM award in the category of Business to Business website for their work on International Paper's Accent Opaque website.
The design and development of the brand new accentopaque.com was at the core of an overall refresh of the premium paper's brand. As part of this brand work, Trekk went back to International Paper's roots, elevating its history to appeal to designers, printers, and paper merchants alike.
The website puts the spotlight on the new Accent A, which pays homage to Lester Beall, the mid-century designer who created International Paper's iconic logo in the 1960s. It's an energetic expression of the refreshed Accent brand that serves to give printers and designers a place to go for product specs and much more.
The website provides inspiration and educational resources aimed at building the community of Accent users while generating new leads for the International Paper sales team. It includes a gallery of creative projects printed on Accent paper, a library of Accent video content and downloadable resources, Accent Opaque paper specs, and blog content specifically targeted at designers and printers. Users also have the opportunity to submit their own best work to be featured for the whole Accent community.