Rockford, Illinois | October 29, 2025 — Today, Trekk announced it has won multiple 2025 industry awards for a virtual showroom the agency created for Fuji America. The awards include:
The virtual showroom uses 360-degree video to showcase Fuji America's smart factory machinery at tradeshows and in sales meetings. To create this virtual reality experience, Trekk captured 360-degree video footage of Fuji’s facility along with three individual Fuji machines and the Fuji Command Center, an innovative software solution that acts as the main hub of the smart factory.
The experience begins in the lobby of Fuji’s facility. The user can “walk around” the space and choose equipment to inspect more closely. When exploring an individual product, the user can click buttons within the experience to “start” the equipment, zoom in on different areas of the machinery, read more about the equipment and its technical specs, and even look “under the hood” to watch the machine run from the inside.
"This VR experience took innovative machinery that was difficult to demo and made it much more accessible," said Mike Wilson, Trekk Creative Director. "Putting some of our cameras inside the equipment was a special touch that brought the UX to the next level, making it not just informative but really fun."
Trekk has been using virtual and augmented reality technologies to help B2B clients communicate for over a decade.
"For manufacturing organizations, virtual reality experiences like this one make it possible to transport prospects from the trade show to the showroom," said Emilee Christianson, Trekk Managing Director, Client Services. "Marketing is often about finding creative ways to drive revenue, and we're glad to see this partnership with Fuji America recognized by the industry."
Fuji America Corporation is a market-leading manufacturer and supplier of surface-mount technology (SMT) pick-and-place solutions, as well as smart factory software. The company’s advanced technology automates the process of mounting electronic components on printed circuit boards (PCBs). Learn more at fujiamerica.com.
Trekk is a tech-driven, full-service creative agency headquartered in Rockford, Illinois and serves local, national, and international clients. Founded in 1995, the agency recently celebrated its 30th successful year in business. Learn more about Trekk.