It's that time of year where marketers need to start thinking ahead about plans for the upcoming quarters. We’re actively working with our clients to dream big, optimize for ROI, and help them get their marketing budgets approved.
Sidetrekked is a B2B podcast where Trekk’s Emilee Christianson and Shayne Terry, joined by special guests, give you industry insights and practical strategies you can put to work today. Here are four episodes you can watch to guide you through your 2027 strategic planning.
One of the biggest considerations when creating your yearly strategic plan is which channels to include. Every channel targets a different audience in a different way, and a combination of channels is crucial to target customers at different stages in the buyer’s journey.
Even in the digital age, print marketing still packs a punch, and its relevance is even growing. With the increase of digital content, much of it low quality, consumers are craving something physical, something analog. Print marketing allows you to reach your target audience in a tangible, memorable, and creative way.
When planning and executing digital advertising, there is no one-size-fits-all solution. Different platforms will work better for different brands based on goals, budget, and audience. Not all platforms work all the time, and knowing what different platforms can do for you and experimenting with your advertisements is a key part of digital ad success.
Doing your annual strategic planning can make it clear how important it is to have a marketing partner who thinks in a strategic way. You need an agency who not only understands your goals but knows how to get there. While your own internal marketing team can strategize what campaigns would be the most effective, an external consultant can give you new ideas and a fresh, tactical perspective.
For more marketing insights, check out the rest of Sidetrekked Season 4. With new episodes every other week, you can keep up with the latest in B2B marketing, from emerging channels and artificial intelligence to traditional tactics that are making a comeback in 2027.