Sidetrekked: Your Unofficial Agency of Record

We’re back! In the season 2 opener of Sidetrekked, Emilee and Shayne welcome back Trekk’s Technical Director Sam Basile to discuss why you should work with an agency to build an e-commerce experience. They start by talking about their personal best and worst e-commerce experiences of late (1:08), why B2B companies are looking to incorporate an e-commerce experience (10:45), what goes into a quality e-commerce website (19:17), and more. Then, in Problem Solved, they discuss how we helped an industrial client engineer their own e-commerce website (25:00). Finally, in Mics at the Bar, the three of them share their favorite Trekk memories, something we’ll be doing all season to celebrate our 30th anniversary.

In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk’s Senior Motion Designer Nick Grobe to talk about how B2B companies can use web-based augmented reality (WebAR) to create more engaging online experiences. They discuss their own experiences with AR (2:30), how AR has evolved during the last 10 years (10:20), how brands can blend purpose and fun in AR to create value (22:00), and more. In Problem Solved, they look at how we used AR in print to enhance the story and experience in a children’s book (35:00). Finally, in Mics at the Bar, they reminisce about a poker-themed Trekk baby shower (41:00).

In this episode of Sidetrekked, Shayne and Emilee are joined by Trekk Senior Graphic Designer Alyssa Watkins to discuss all things branding. The three of them dive into the importance of brand consistency (11:27), best practices for ensuring brand consistency across your organization (17:30), the tools and processes we use to ensure brand consistency for our clients (24:00), and more. Then, in Problem Solved, they discuss the challenges and opportunities of updating event branding for an annual professional conference. Finally, in Mics at the Bar, they reminisce about the beginnings of Mustache Day, a beloved Trekk tradition.

In this episode of Sidetrekked, Shayne and Emilee are joined by Trekk’s HubSpot Administrator Jillian Hazy to discuss CRMs and the importance of having a CRM administrator who deeply understands your data. They review the fundamentals on CRMs (1:20) and compare the pros and cons of going in-house for CRM administration (9:05) versus partnering with an agency or taking a hybrid approach (18:10). In Problem Solved (28:34), the three talk about how Trekk helped a client clean up their CRM, maximizing it for lead generation. Finally, in Mics at the Bar, Mike recalls helping a client construct an elaborate traffic driver for a trade show booth (34:35).

In this episode of Sidetrekked, Emilee and Shayne welcome Trekk Content Strategist Nick Ostdick to discuss how you can turn your email newsletter into a revenue generator. First, they discuss some of their favorite newsletters (2:22) and the difference between a newsletter and other types of marketing emails (8:10). Then, they hit on what to look for when evaluating newsletter performance (14:00) and how you can increase the value subscribers get from your newsletter. In Problem Solved, they discuss Trekk’s approach to newsletters (35:00) Finally, in Mics at the Bar, Trekk Senior Motion Designer Nick Grobe reminisces about a magic show at HQ (39:00).

In this edition of Sidetrekked, Emilee and Shayne are joined by Trekk Account Manager Jake Sellers to discuss all things SEO. They first talk about the impact of artificial intelligence (AI) on search (1:20), followed by Trekk's approach to helping clients with SEO (7:00). Later, after discussing the infancy of AI search optimization (22:47), they elaborate on how the agency measures the success of its SEO campaigns (30:25). In Problem Solved (36:53), the three review how Trekk helped a client refine their SEO strategy through a technical audit. Finally, in Mics at the Bar (42:44), Art Director Chris Brown recounts getting put on the spot at a company outing.