Podcast

Sidetrekked

Podcast

Sidetrekked

Your unofficial agency of record


Sidetrekked
Episode 001

Why are my email open rates going down and what should I do about it?
2024-10-30 
Why are my email open rates going down and what should I do about it?
SideTrekked
Play

In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk HubSpot Administrator Jillian Hazy. The three discuss what to do about lackluster email open rates, deliverability best practices, and the most important email metrics to measure. In Problem Solved, they dig into how one client achieved a major internal comms win by having fun with email. And in Mics at the Bar, they sample La Tuna. 

Episode 002

How do I get more leads?
2024-10-30 
How do I get more leads?
SideTrekked
Play

In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk founder and CEO Laura Bennett. The three tackle that age-old question: How do I get more leads?! They go into the discovery questions they ask with new lead gen clients, as well as some traditional marketing tactics that are surprisingly successful in a digital world. In Problem Solved, they discuss a recent Trekk lumpy that saw a 30% meetings booked rate. And in Mics at the Bar, they sample The Barbara. 

Mics at the bar


International Recipe Card Collection for Mixed Drinks and Hors Doeuvre
LaTuna-DrinkImage

Tequila no.268

Episode 001

 

La Tuna

  • 1 jigger tequila
  • 2 teaspoons lemon juice
  • 2 dashes Angostura bitters
  • Club soda

Shake tequila, lemon juice, and Angostura bitters well with ice and pour over ice cubes into double Old Fashioned glass. Fill with club soda and garnish with lime slice. Sprinkle salt on tops of ice cubes.

Non-Alcoholic Version

Substitute your favorite non-alcoholic tequila and aromatic bitters.

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Barbara-DrinkImage

Vodka no.277

Episode 002

 

Barbara (Russian Bear)

  • 1 jigger vodka
  • ½ jigger creme de caçao
  • ½ jigger heavy cream

Shake well with ice and strain into a chilled cocktail glass.

Straight Vodka for Zakuski

When planning a truly different kind of cocktail party or buffet dinner party (see cards 180 and 199), the Zakuski cries out for attention; and chilled vodka is essential. Serve it straight from the bottle or from ice pitchers or decanters; just be sure that you have plenty of shot glasses or liqueur glasses for drinking the vodka neat, and a certain supply of mixes and juices for guests who do not like their vodka straight.

 

Non-Alcoholic Version

Substitute your favorite non-alcoholic vodka. Chocolate extract, chocolate powder, chocolate flavoring, and chocolate syrup are all great options to consider in place of the Creme de Caçao .

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Negroni-DrinkImage

Aperitifs no.35

Episode 001

 

Negroni

  • ½ jigger Campari
  • 1 jigger gin or vodka
  • 1 jigger of sweet red vermouth

Stir well with ice and strain into a chilled cocktail glass. Garnish with orange or lemon peel. May be served on the rocks with a splash of club soda.

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Addington-DrinkImages

Aperitifs no.21

Episode 001

 

Addington

  • 1 jigger sweet red vermouth
  • 1 jigger dry white vermouth
  • Club soda
  • Lemon twist

Pour vermouths into Old Fashioned glass and stir well with ice. Fill with club soda and garnish with lemon twist.

Addington Cooler: Prepare as above but use highball glass instead of Old Fashioned glass.

Addington White: Prepare as above but substitute sweet white vermouth for sweet red vermouth; garnish with maraschino cherry.

↓ Download Card PDF

CanadianMountie-DrinkImages

Scotch & Canadian no.233

Episode 001

 

Canadian Mountie

  • 1 jigger Canadian whisky
  • ½ jigger Cointreau
  • 1 tablespoon grenadine
  • 2 tablespoons lemon juice

Shake well with ice and strain into a cocktail glass; garnish with lemon twist.

↓ Download Card PDF

Alabama-DrinkImages

Brandy no.91

Episode 001

 

Alabama

  • 1 ½ jiggers brandy
  • 1 ½ teaspoons lemon juice
  • 1 teaspoon curaçao
  • ½ teaspoon superfine sugar

Shake well with ice and strain into sugar-rimmed cocktail glass; garnish with orange peel.

To sugar-rim glass: Dip rim of glass first in honey, then in sugar. Stand upright and fill.

Alabama Mist

Follow instructions above except: Do not strain into sugar-rimmed cocktail glass. Instead, fill brandy snifter or saucer champagne glass with crushed ice and strain mixture over ice. Serve with straw.

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New York Sour No.2

Blends & Rye no.63

Episode 001

 

New York Sour No. 2

  • 1 jigger blended whiskey
  • ½ jigger lime juice
  • 1 teaspoon sugar Dry white wine, chilled

Shake whiskey, lime juice, and sugar well with ice and strain into sour glass or wine glass. Fill with chilled white wine. Garnish with lime twist.

↓ Download Card PDF

Bronx-DrinkImages

Gin no.112

Episode 001

 

Bronx No. 2

  • 1 jigger gin
  • ¼ jigger dry vermouth
  • ¼ jigger sweet vermouth
  • ⅓ jigger orange juice

Shake well with ice and strain into cocktail glass.

Golden Bronx

Follow the above recipes but add 1 egg yolk before shaking.

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CubaLibre-DrinkImages

Low-Calorie Drinks no.151

Episode 001

 

Cuba Libre

  • 1 ounce light rum
  • ¼ lime
  • 3 ounces cola

Pour light rum over ice into Old Fashioned glass; squeeze lime into glass; add 3 ounces cola; place spent lime in glass.

Cherry Libre

Follow above instructions but add ½ teaspoon sour cherry syrup to glass before pouring in cola.

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Commadore

Bourbon & Irish no.72

Episode 001

 

Commodore

  • 1 jigger bourbon
  • ½ jigger curaçao
  • ⅓ jigger Rose's lime juice
  • Club soda

Shake bourbon, curagao, and lime juice well with ice and strain over ice cubes into Old Fashioned glass. Fill with soda and garnish with lime or orange twist, pineapple stick or cherry.

↓ Download Card PDF

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