We’re back! In the season 2 opener of Sidetrekked, Emilee and Shayne welcome back Trekk’s Technical Director Sam Basile to discuss why you should work with an agency to build an e-commerce experience. They start by talking about their personal best and worst e-commerce experiences of late (1:08), why B2B companies are looking to incorporate an e-commerce experience (10:45), what goes into a quality e-commerce website (19:17), and more. Then, in Problem Solved, they discuss how we helped an industrial client engineer their own e-commerce website (25:00). Finally, in Mics at the Bar, the three of them share their favorite Trekk memories, something we’ll be doing all season to celebrate our 30th anniversary.

In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk’s Senior Motion Designer Nick Grobe to talk about how B2B companies can use web-based augmented reality (WebAR) to create more engaging online experiences. They discuss their own experiences with AR (2:30), how AR has evolved during the last 10 years (10:20), how brands can blend purpose and fun in AR to create value (22:00), and more. In Problem Solved, they look at how we used AR in print to enhance the story and experience in a children’s book (35:00). Finally, in Mics at the Bar, they reminisce about a poker-themed Trekk baby shower (41:00).

In this episode of Sidetrekked, Shayne and Emilee are joined by Trekk’s HubSpot Administrator Jillian Hazy to discuss CRMs and the importance of having a CRM administrator who deeply understands your data. They review the fundamentals on CRMs (1:20) and compare the pros and cons of going in-house for CRM administration (9:05) versus partnering with an agency or taking a hybrid approach (18:10). In Problem Solved (28:34), the three talk about how Trekk helped a client clean up their CRM, maximizing it for lead generation. Finally, in Mics at the Bar, Mike recalls helping a client construct an elaborate traffic driver for a trade show booth (34:35).