Unless otherwise stated, open jobs are based at our Rockford, Illinois headquarters at 2601 Reid Farm Road. Candidates must be able to reliably commute to the Rockford office or be willing to relocate.

Full-time Trekk employees receive a competitive compensation package, including these benefits:

• Medical, dental, and vision insurance starting day one
• Paid time off, paid holidays, and paid sick days
• 401(k) with match
• Life insurance
• Short-term disability insurance
• Long-term disability insurance
• Long-term care insurance

Our company hours are Monday through Friday, 8:30am to 5pm, but for excellent candidates we are open to alternative work schedules in some roles (e.g. 30 hours a week or a shifted schedule).

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At Trekk, we believe that problems are identified by the curious and solved by the courageous. Cultivating an inclusive environment — one that incorporates and encourages people from all backgrounds to ask questions and share ideas — is core to who we are. To that end, Trekk does not discriminate on the basis of race, color, gender, sexual orientation, pregnancy, disability, religion, age, national or ethnic origin, political beliefs, or veteran status, and we welcome candidates with less traditional educational paths or work experience.

Digital Advertising Specialist

Position: Full-time

Salary range: $55-75k

Location: Trekk HQ in Rockford, IL

Reports to: Trekk’s Managing Director of Content Strategy

 

About the Role

Trekk is seeking a performance-driven Digital Advertising Specialist to lead the planning, execution, optimization, and reporting of advertising campaigns across search, social, and emerging platforms. As part of our Content team, you'll collaborate closely with your teammates, our Creative team, and our Account Managers to align campaign strategy with client business goals and deliver measurable results.

We’re looking for someone with a data-first mindset, a proactive approach to campaign performance, and a curiosity for the ever-evolving world of PPC and paid media.

 

Key Responsibilities

Campaign Strategy & Execution

• Develop and implement full-funnel media strategies across platforms including Google (Search, Display, YouTube), Meta (Facebook, Instagram), LinkedIn, Reddit, and TikTok.
• Identify paid opportunities based on client goals (lead gen, brand awareness, ecommerce, etc.) and develop audience targeting strategies.
• Set up and manage ad accounts, campaigns, ad groups, and creatives in multiple platforms.

Optimization & Performance Management

• Monitor and adjust campaigns based on performance data—optimize for ROAS, CPL, CPA, CTR, and other KPIs.
• Manage budgets across channels and campaigns efficiently; ensure pacing aligns with monthly and quarterly spend goals.

Analytics & Reporting

• Build and maintain cross-platform dashboards (preferably using HubSpot, Looker Studio, or similar tools).
• Conduct post-campaign analyses, highlighting insights and optimization recommendations.
• Report to internal teams and clients on campaign performance with clear, actionable takeaways.

Collaboration & Strategy

• Work closely with Content and Creative teams to provide input on ad copy and creatives based on best practices and performance.
• Communicate proactively with Client Services to align on strategy and client expectations.
• Stay current on changes in paid media platforms, tools, and industry trends, and proactively recommend tests and innovations.

Qualifications

• 3 to 5 years of hands-on experience managing paid media campaigns across multiple platforms.
• Deep understanding of Google Ads (Search, Display, YouTube), Meta Ads Manager (Facebook/Instagram), and LinkedIn Campaign Manager.
• Familiarity with newer platforms like TikTok Ads Manager and Reddit Ads is strongly preferred.
• Strong experience with audience segmentation, A/B testing, conversion tracking, and retargeting strategies.
• Proficiency in Google Analytics 4, Google Tag Manager, and data visualization tools like Looker Studio or HubSpot.
• Ad platform certifications (e.g., Google Ads, Meta Blueprint, LinkedIn Marketing) are a plus.
• Experience with ecommerce and B2B lead generation campaigns is a bonus.
• Excellent written and verbal communication skills.
• High level of attention to detail, organization, and time management.

Preferred Tools & Platforms

• Google Ads 
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Reddit Ads
• HubSpot
• Looker Studio
• Google Analytics 4
• Google Tag Manager
• Semrush

What We Offer

• A collaborative, growth-minded environment with a passionate team
• Opportunities to work on diverse clients across industries
• Access to ongoing education, certifications, and platform training
• A culture that values experimentation and creativity

Are you the right Digital Advertising Specialist for our team? Email us with your resume and a cover letter stating why you think you're a good fit.