The site features two types of articles: “Inspire” articles, which feature real-world print project case studies, and “Learn” articles, which are how-to articles on design topics. As print buyers ourselves, we used our knowledge of D+P’s audience and keyword research to identify topic clusters and specific questions to answer — questions like, “How do I configure my color settings in Adobe Bridge?” and “How do I create a custom QR code in InDesign?”
This strategy — determining real designers’ questions and providing helpful content to answer them — led to year-over-year improvements in all metrics:
