Hexion's product portfolio is highly complex. Knowing that accessible information and educated buyers would increase their sales, we used video to enable the company's sales team to better communicate with customers. The campaign's 34.7% open rate was well above the industry average of 21.7%.
Supporting Sales with Marketing Automation
MARKETING AUTOMATION | VIDEO PRODUCTION | content development
A clear and bold heading
This automated lead nurturing program and content strategy allowed Hexion's sales team to focus on what’s important — building relationships.
Streamlining the sales pipeline
Trekk designed this marketing automation program to generate leads and nurture them through the sales pipeline, handing them off to Hexion's sales team at exactly the right moment. We got the conversation started using targeted landing pages with relevant, valuable content offers.
A clear and bold heading
From start to finish, this campaign leveraged the power of video to explain the value proposition of complex products.
Bringing complex products to life with video and webinars
Our long-term content strategy also included driving traffic at key industry events. Using targeted email campaigns, SEO, content offers, traditional advertising, and webinars, we increased event attendance — and face-to-face meetings with potential customers.
