Rockford-based creative agency Trekk has been recognized by the American Advertising Federation of Northern Illinois for its augmented reality app development capabilities.
The agency's recently launched Burpee Museum app was awarded two gold ADDYs, one in the category of Apps, Games, and Virtual Reality — Mobile Apps and the other in the category of Digital Creative Technology — Augmented Reality.
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Awards were presented on March 1, 2019 at a "Havana Nights" themed event at Prairie Street Brewing Co. in Rockford. Creative Director Mike Wilson, Lead Developer J. Justin Davis, and Graphic Designer Alison Weust accepted the awards. |
About the Burpee Museum AppBurpee Museum of Natural History is the home of Jane, the world’s most complete and best-preserved juvenile T. rex; Homer, a “teenaged” Triceratops; and Pearl, a newly found Oviraptor. The museum features extensive paleontology collections, as well as exhibits on the history of Native Americans in North America, the wildlife of the Rock River Valley, and more.
The Burpee Museum app makes it possible for the public to interact with Burpee’s exhibits in a whole new way, all thanks to augmented reality, a technology that uses the camera of a mobile device to add extra layers of content to the viewer’s physical surroundings. The Burpee app allows users to augment 3D historical and natural artifacts such as a beaver skull, a T. rex claw, a Hopi Kachina doll, and more.
Use the app to augment a fossil into your own physical space, examine it from all sides, and study it at scale. Read about its history and where it was discovered, then snap a photo of the fossil in your environment to share.
Burpee can now bring its exhibits to classrooms, summer camps, and living rooms around the world, making these artifacts accessible to learners everywhere. |
About the Author
Laura Bennett puts her leadership skills to work every day to guide the Trekk team. Laura has more than 35 years of experience in concept and creative development, copywriting, account management, marketing, and media analysis — on both client and agency sides of the business. Prior to founding Trekk, Laura served as Advertising Director for Pierce Chemical Company, where she managed marketing and media planning and implementation for programs directed to Life Science researchers. Before that, Laura held copywriting and account service roles in a business-to-business advertising agency, working with clients that included Keebler Company, Taylor Freezer, Beatrice Food Ingredients, and Universal Foods. Laura has a Bachelor’s Degree in Journalism and a Master’s Degree in Business Administration.