Rockford-based creative agency Trekk recently rebranded Accent Opaque, a premium paper line from renowned global manufacturer International Paper. The initiative includes a fresh brand identity, new collateral, event traffic drivers, content marketing, lead nurturing campaigns, and a completely new website.
The new Accent brand pays homage to International Paper's rich history while speaking to a modern audience of designers, printers, and paper merchants. The website provides inspiration and educational resources aimed at building a community of Accent users while generating new leads for the International Paper sales team. It includes:
- A gallery of creative projects printed on Accent paper
- Blog content specifically targeted at designers and printers
- A library of all the Accent video content and downloadable resources
Trekk will continue to add new features and tools to the site in 2019.
About the Author
As Managing Director of Content Strategy at Trekk, Shayne Terry has worked on multi-channel campaigns for a variety of clients, from family-run small businesses to global corporations. Prior to joining Trekk in 2017, Shayne spent five years at the healthcare technology startup Zocdoc, where she managed People Operations and helped to launch the company’s Scottsdale, Arizona office. She studied English and American Literature and Irish Studies at New York University and earned a Master of Arts in Modernity, Literature, and Culture from University College Dublin.