Rockford-based creative agency Trekk recently rebranded Accent Opaque, a premium paper line from renowned global manufacturer International Paper. The initiative includes a fresh brand identity, new collateral, event traffic drivers, content marketing, lead nurturing campaigns, and a completely new website.
The new Accent brand pays homage to International Paper's rich history while speaking to a modern audience of designers, printers, and paper merchants. The website provides inspiration and educational resources aimed at building a community of Accent users while generating new leads for the International Paper sales team. It includes:
- A gallery of creative projects printed on Accent paper
- Blog content specifically targeted at designers and printers
- A library of all the Accent video content and downloadable resources
Trekk will continue to add new features and tools to the site in 2019.
About the Author
Laura Bennett puts her leadership skills to work every day to guide the Trekk team. Laura has more than 35 years of experience in concept and creative development, copywriting, account management, marketing, and media analysis — on both client and agency sides of the business. Prior to founding Trekk, Laura served as Advertising Director for Pierce Chemical Company, where she managed marketing and media planning and implementation for programs directed to Life Science researchers. Before that, Laura held copywriting and account service roles in a business-to-business advertising agency, working with clients that included Keebler Company, Taylor Freezer, Beatrice Food Ingredients, and Universal Foods. Laura has a Bachelor’s Degree in Journalism and a Master’s Degree in Business Administration.