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Trekk rebrands International Paper's Accent Opaque and launches new website

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Rockford-based creative agency Trekk recently rebranded Accent Opaque, a premium paper line from renowned global manufacturer International Paper. The initiative includes a fresh brand identity, new collateral, event traffic drivers, content marketing, lead nurturing campaigns, and a completely new website. 

The new Accent brand pays homage to International Paper's rich history while speaking to a modern audience of designers, printers, and paper merchants. The website provides inspiration and educational resources aimed at building a community of Accent users while generating new leads for the International Paper sales team. It includes:

  • A gallery of creative projects printed on Accent paper
  • Blog content specifically targeted at designers and printers
  • A library of all the Accent video content and downloadable resources

Trekk will continue to add new features and tools to the site in 2019.