A Print Marketing Sample Kit with Some Heft
Content Developement | Print Design | Sales Enablement
A clear and bold heading
This print sample kit helps Sylvamo demonstrate the impressive print quality and durability of The Heavyweights, their new line of heavyweight paper stock.
A TRUE HEAVYWEIGHT BOUT
Global paper company Sylvamo wanted an application sample kit to celebrate the launch of The Heavyweights by Accent® Opaque, a new line of heavyweight paper stocks ranging from 100 lb. to 130 lb. This new line of Accent paper is produced specifically for applications that require a heftier, more durable sheet, such as art prints, notecards, calendar prints, and business cards. The sample kit needed to make a bold statement that The Heavyweights can help brands say something with substance while also showcasing print quality and versatility.
A clear and bold heading
The Heavyweights sample kit demonstrates how the right heavyweight paper stock can transform traditional print collateral into something special that’s designed to last.
THE KNOCKOUT PUNCH
The Heavyweights sample kit pulls no punches, highlighting how heavier-weight paper stocks can infuse print marketing with a high-end, premium feel that is more likely to resonate with audiences. The kit includes a variety of print application samples with a range of interesting or unique finishings — UV inks and foil stamps — to showcase the compatibility of The Heavyweights with finishing techniques that can increase the sensory and tactile value of print.
We used The Heavyweights for the outer housing of the kit to help illustrate the paper’s durability and protective qualities, and we also used two distinctive foil stamps — black foil over black ink and blue foil – to show the stock’s superior workability.
This kit gives Sylvamo’s sales team an eye-catching, artful print sample that conveys the power and possibility of using heavyweight paper for any number of applications. In addition, the sample kit was awarded a 2024 MUSE Creative Award in the Marketing/Promotional category, and the project is also a contender for multiple industry awards.
“This sample kit was intended to showcase The Heavyweights’ superior versatility as well as their amazing capability to hold color. We wanted to demonstrate how this heavyweight paper stock has the ability to incorporate color and finishes in ways that are both subtle and striking.”
Aurelia Taucher
Trekk Graphic Designer