Bringing New Dimension to Industrial Pumps
CONTENT DEVELOPMENT | PRINT DESIGN | AUGMENTED REALITY | ACCOUNT-BASED MARKETING
A clear and bold heading
IPEC wanted to communicate its custom solutions in a fresh and exciting way. We started with a traditional channel: print.
Account-based marketing that wows
Industrial Pump & Equipment Corporation (IPEC) is the exclusive Ohio distribution partner of Sundyne, a manufacturer of industrial pumps and compressors. In an effort to increase its Ohio market presence and boost awareness of the value of the IPEC and Sundyne partnership and IPEC's custom pump solutions, IPEC wanted to create a direct mail piece that would be sent to around 150 active accounts.
A clear and bold heading
A pop-up design concept and an augmented reality (AR) integration made for a truly unique mailer that helped IPEC stand out from the competition.
A bridge from print to 3D interactivity
Our solution was an interactive pop-up mailer — what we refer to as a lumpy — that offered a three-dimensional look at how Sundyne pump packages are meticulously designed and engineered. A bold, distinctive color palette helped draw attention to various components of a Sundyne pump, and concise, informative copy helped convey the value proposition of these components in creating a pump package that is reliable and built to last.
Integrating an augmented reality experience made the mailer interactive. By scanning the print piece, users could explore in 3D the component parts and intricate manufacturing processes that push Sundyne products — and IPEC engineering — into the upper stratosphere of quality. Watch a video of the AR experience.
A subsequent email nurturing campaign made for an omni-channel marketing initiative that helped IPEC further their relationship with target accounts. The emails saw robust open and click-through rates that effectively supplemented the success of the direct mailer. Plus, word of mouth at industry trade shows about the creativity and ingenuity of the direct mail piece helped pique customer interest in partnering with IPEC on Sundyne custom pump packages.