Direct mail that speaks to print possibilities
PRINT DESIGN | SALES ENABLEMENT
A clear and bold heading
To demonstrate the capabilities of Canon's marketing-leading production inkjet technology, we pushed the boundaries of print.
A close print partnership
Canon has been a leader in production inkjet print technology since 2015, with faster presses capable of better image and color quality coming out nearly every year. As press technology evolves, Canon needs an agency partner that understands the nuances of each machine’s unique capabilities to create show-stopping print pieces that demonstrate those exact value propositions. These print pieces are not only mailed directly to prospects, but they are also used by Canon’s sales team as application samples.
To demonstrate the capabilities of each new press, we work with Canon to develop direct mail pieces that highlight the color quality, image detail, and technical specs that will make prospects pay attention.
A clear and bold heading
To show off inkjet's winning combination of stunning graphics and variable data personalization, we created a set of postcards housed within a fun folding wrapper.
A clear and bold heading
To speak to the full breadth of Canon’s production inkjet portfolio for the graphic arts audience, we paired each press with a representative art movement.
A clear and bold heading
To prove how inkjet can be the right choice for not only high-speed transactional printing but also full-color editorial and catalogs, we created a magazine-like piece with detailed images and fun finishing techniques to appeal to commercial printers.
A clear and bold heading
And to introduce a new suite of technology and finishing equipment for book manufacturers, we created a futuristic mailer with a unique die-cut and specialty finishings like soft-touch UV coating, gloss UV, and silver foil.
This has been one of our most popular [campaigns] in terms of organic feedback from customers and prospects who were impressed by the print quality and finishing techniques displayed, as well as the interactivity.
Nicole Schappert Tully
Manager, Marketing Strategy and Sales Enablement, Canon USA,
on the Book Smart Suite direct mailer