Sylvamo | Accent Opaque Brand Refresh

We began with the Accent A. With a nod to Lester Beall — the icon of mid-century design who created the original logo for International Paper, Accent's parent company at the time — we created an A that uses the same angles and curves as that logo but takes on a modern life of its own.

We rolled out the new look across all Accent Opaque marketing and sales collateral and made a big splash with a brand new, designer-focused website featuring creative projects made possible by Accent Opaque.

We launched the new look and feel of Accent Opaque to a huge audience of designers and creatives at HOW Design Live by asking the creative community: “What will you put your Accent on?”

With a print campaign that showed how simple paper cutouts can bring a new perspective, we demonstrated the quality of Accent Opaque paper and encouraged interactivity and playfulness. The response was overwhelming, proving once again that it’s possible to make a solid brand even more memorable.

Continuing the rebrand launch at Adobe MAX, we sought to give designers a chance to touch and feel Accent Opaque for themselves. We used the paper to create retro-themed papercraft television sets, which brought the Accent brand story to life via multiple AR "channels," each in a different vintage throwback style. Attendees constructed their own Accent TVs and were then encouraged to "put their Accent on" them by designing their own channels and sharing their creations on social media.

Creating an Iconic Brand that Speaks for Itself

BRANDING | PRINT DESIGN | AUGMENTED REALITY | event marketing

A clear and bold heading

When Sylvamo asked us to do a brand refresh for Accent Opaque, its premium paper line, we started by looking back.

Looking to the past to design the future

A clear and bold heading

What will you put your Accent on?

Making a big event of the rebrand launch

Award-winning design

A clear and bold heading

Let’s work together