A Creative Concept that Shows off the Variety and Versatility of Paper
BRANDING | PRINT DESIGN | VIDEO PRODUCTION
A clear and bold heading
To demonstrate how Sylvamo's family of paper brands can be used to communicate in the hospitality industry, we created a high-end application sample package featuring a fictitious luxury hotel brand called The Watermark.
Four brands, one sample
Sylvamo wanted to showcase four of its brands of paper: Accent® Opaque, Springhill®, Williamsburg, and Hammermill®, each of which has unique benefits and features. They needed an application sample to demonstrate how all four brands can work together to deliver high-end marketing communications and consistent customer experiences.
.webp?width=1470&height=980&name=img-1470x980_Watermark-04%20(1).webp "A flat lay of all the pieces in the Watermark Kit")
A clear and bold heading
The challenge: use each of the four paper brands to its fullest potential.
Printed luxury
The sample features a variety of elegant print pieces including a folder with Pantone® gold on the logo and a UV finish; a postcard; a bi-fold pamphlet about The Watermark’s business center; a tri-fold restaurant menu; a menu of spa services; branded letterhead and notepad; a valet ticket; a laundry service flyer; and a ticket for a movie night event. The folder was also die-cut to provide an additional option for housing internal materials.
Together, these samples demonstrate how luxury brands can create premium print marketing pieces designed to elevate the customer experience, while also showing how Sylvamo’s wide range of papers offers possibilities for nearly any application.
The aspect I love most about The Watermark project is how we were able to achieve the impression of elegance across a medley of paper types and usages. From the playful movie ticket design to the lavish welcome folder, each piece in its own way successfully exhibited luxuriousness and showed that paper selection can be as important as design.
Chris Brown
Art Director