Delivering Value Through Community
BRANDING | event marketing | PRINT DESIGN | MARKETING AUTOMATION
A clear and bold heading
Canon wanted to offer its customers resources to accelerate their success with production inkjet, so we helped them create thINK.
Finding growth through customer success
Canon believes that when its customers prosper, Canon will prosper too. To help its production inkjet print customers, Canon wanted to offer resources, tools, and training in one convenient place.
To accomplish this, we partnered to create thINK, a user group of Canon production inkjet customers that launched in 2015 and is now a self-governed community of more than 1,600 active members.
Every year, thINK members convene in Boca Raton, Florida for thINK Ahead, the largest user group event in production inkjet printing. At the event, thINK members network, share best practices, and demo the latest in cutting-edge print technologies.
A clear and bold heading
Behind thINK's growth? A strong client/agency partnership.
An online home for an IRL community
To grow the thINK community, we developed its online home base, thINKForum.com, which hosts media profiles, live and on-demand trainings, market research to help customers with their business development, and a marketing toolkit to help them generate new inkjet leads. The website is regularly updated with new content and resources, and we get the word out about new offerings through regular email marketing, including the monthly thINK newsletter.
Fueling community with behind-the-scenes event support
As the agency behind thINK, Trekk also supports the annual thINK Ahead conference. Each year, we develop new event branding and signage, create digital and print collateral such as session templates and attendee guides, and manage the promotional and logistical emails using marketing automation. We also created the thINK Connect app, which allows thINK Ahead members to manage their session schedules and connect with one another during the event.
To celebrate a decade of thINK Ahead conferences, we created special tenth anniversary branding. But with the growth of thINK so far, it's clear this group is just getting started.