Demonstrating the Print and Personalization Capabilities of the ProStream

Canon Solutions America Compass Cruise
PRINT DESIGN    |    CONTENT DEVELOPMENT    

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This vibrant campaign featuring a fictitious cruise line shows the print quality and personalization capabilities of the ProStream 1000 series web-fed inkjet press.

Canon Solutions America Compass Cruise Flat Lay

Finding the application sample that did the job

Canon Solutions America wanted to demonstrate the capabilities of their ProStream 1000 series web-fed inkjet press — something to show off the vibrant color quality that marketers are looking for, and the personalization they need to engage their audience.

 

To accomplish this goal, we created a print campaign for a fictitious cruise line, Compass Cruises.

 
Canon Solutions America Compass Cruise Close Up

A clear and bold heading


Each piece in the campaign uses vibrant colors, high-quality photography, and variable data personalization to show how the ProStream can help engage audiences throughout the customer journey.

Canon Solutions America Compass Cruise Close Up

Where print and personalization meet

The sample print campaign started with a brochure that promoted Compass Cruises destinations from the Mediterranean to the Caribbean. From there, the pieces followed a typical cruise customer journey from booking to boarding and beyond. 

Each piece was personalized to show the ProStream's variable data printing capabilities, and the entire campaign featured high-quality photographs and  brilliant colors to demonstrate the ProStream's industry-leading print quality.

 


A clear and bold heading


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