Demonstrating the Print and Personalization Capabilities of the ProStream
PRINT DESIGN | CONTENT DEVELOPMENT
A clear and bold heading
This vibrant campaign featuring a fictitious cruise line shows the print quality and personalization capabilities of the ProStream 1000 series web-fed inkjet press.
Finding the application sample that did the job
Canon wanted to demonstrate the capabilities of their ProStream 1000 series web-fed inkjet press — something to show off the vibrant color quality that marketers are looking for, and the personalization they need to engage their audience.
To accomplish this goal, we created a print campaign for a fictitious cruise line, Compass Cruises.
A clear and bold heading
Each piece in the campaign uses vibrant colors, high-quality photography, and variable data personalization to show how the ProStream can help engage audiences throughout the customer journey.
Where print and personalization meet
The sample print campaign started with a brochure that promoted Compass Cruises destinations from the Mediterranean to the Caribbean. From there, the pieces followed a typical cruise customer journey from booking to boarding and beyond.
Each piece was personalized to show the ProStream's variable data printing capabilities, and the entire campaign featured high-quality photographs and brilliant colors to demonstrate the ProStream's industry-leading print quality.