Designing Print Marketing Samples with Style and Whimsy
CONTENT DEVELOPMENT | print design
A clear and bold heading
Trekk designed a series of print samples for Sylvamo to demonstrate the power of high-quality collateral, along with the versatility and superior print quality of Sylvamo paper brands.
Crafting brands from scratch
Trekk created fictitious brands and print application samples for the insurance, telecommunication, automotive, and higher education industries. Each application sample featured a range of print pieces to demonstrate how real brands in these markets can leverage print across customer touchpoints. For example, the telecom sample for Moon, a fictitious TV and internet provider, included a promotional door hanger, welcome pamphlet, and referral card to show how brands can use print at each stage of the customer journey.
Each set of samples included components like quick response (QR) codes that launched landing pages and videos to highlight the importance of using print to create multi-channel marketing campaigns. We also leveraged exciting finishings like die-cutting, foiling, perforation, and UV coating to emphasize how these techniques can create more memorable print collateral that engages audiences on a deeper level.
A clear and bold heading
The result: a sales tool that communicates across industries.
A binder to behold
These application samples were collected in a Sylvamo vertical kit binder to give the sales team a quick and easy-to-use resource for showcasing the kind of dynamic print materials brands can create by choosing Sylvamo paper.
The vertical kit binder has become a showpiece at industry trade shows and conferences, and the samples inside serve as inspiration for marketers and graphic designers working in the target vertical markets.
