Designing a Road Trip Guide to Demonstrate the Performance of Paper
print design | CONTENT DEVELOPMENT
A clear and bold heading
Sylvamo, a global paper company, was looking for a show-stopping piece to demonstrate the unique capabilities of Accent Opaque, their premium paper line.
Landing on an idea
With a variety of available text and cover weights, Accent is beloved by designers and printers alike for its high brightness and excellent opacity, which result in impressive on-press performance. To demonstrate these features, we knew we’d want to incorporate multiple weights of Accent as well as unique finishing techniques.
Inspired by vintage AAA TripTiks, Trekk developed Accent on Adventure, a spiral-bound road trip guide featuring embossed maps and custom illustrations.
A clear and bold heading
The guide features real turn-by-turn directions for a road trip from Sylvamo’s headquarters in Memphis, TN to the Adirondack State Park, where Accent Opaque is made.
Accent on adventure
Accent on Adventure is a real road trip guide detailing tourist destinations, must-see locations, fun facts, and car games to be enjoyed along the journey. Most importantly, it provides a creative way for Sylvamo's sales team to demonstrate what is possible with Accent Opaque.
We wanted to develop a piece that not only utilized different finishings, but provided an interactive experience, so we landed on the road trip guide. We had a lot of fun looking through vintage TripTiks from AAA and bringing that concept into a new era.
Michael Wilson
Creative Director