A Direct Mail Pipeline to Sales
Print design | ACCOUNT-BASED MARKETING | VIDEO PRODUCTION | AUGMENTED REALITY
A clear and bold heading
This direct mail campaign leveraged augmented reality to give C-level prospects a 3D video demo of SMG's software platform.
Making the client the hero
There’s a lot that customer experience (CX) leaders can’t control, but SMG’s CX software-with-a-service solution is designed to give them insights they can act on. To show how this unique platform aids CX superheroes, we created an augmented reality “command center” experience and sent it via direct mail to a curated list of decision makers at target accounts. Recipients who scanned the mailer got a 3D preview of SMG’s technology, followed by a call to action to book a full demo.
A clear and bold heading
Email marketing played a big role in this successful multi-channel campaign.
The perfect pairing: traditional and digital marketing
We sent an initial teaser email to let the recipient know a special package was coming. This first touchpoint alerted recipients to watch for the package, established an email communication channel between SMG and the prospect, and gave recipients a chance to update their address if needed.
After confirmation that the direct mail package was delivered, we kicked off a drip campaign with additional emails to encourage the prospect to scan the AR experience and to further educate them on SMG's platform and services. Each email ended with a strong call to action to book a personalized demo.
The results: high-value conversions
This interactive mailer was just the foot in the door the sales team needed. Within just a few months, following an initial demo booked from the campaign call to action, SMG closed a multi-year contract with a national quick-service restaurant brand.
A big part of what made this project exciting to work on — and so successful for SMG — was the interactive nature of the mailer. The augmented reality component really helped bring the messaging to life in a more dynamic, immersive way that resonated with such a highly-targeted audience.
Rebecca Denzer
Senior Account Manager