An Evolved Site Experience Seating the Customer Journey Front and Center
WEB DEVELOPMENT
A clear and bold heading
A company of forward-thinking furniture designers and engineers like HON is no stranger to evolution, so redesigning their go-to-market strategy and website was all in a (comfortably seated) day’s work.
A newly imagined customer journey
HON envisioned a marketing strategy that would prioritize the customer experience, which meant that a new digital UX was in order — one that was as customizable as all of the features, fabrics, and finishes of HON furniture. The website design, layout, and content needed to reflect the customer’s purchasing options, and the functionality needed to help each customer find their perfect furniture match.
A clear and bold heading
Our first step: take the large and complex HON family of products and map that portfolio to the customer journey.
Beauty is more than screen-deep
Trekk's discovery process — including a website audit, a discovery workshop, and stakeholder interviews — centered around the customer journey and the HON story. Working with designers and developers practiced with Drupal was important to HON as they aimed for long a clean and easy-to-main technical implementation. Trekk’s fresh ideas, technical expertise, and significant Drupal experience made us the ideal design partner for HON’s website evolution. Trekk's development team acted as an extension of the HON development team, participating in HON's standups and sprints until the project was complete.
The result: a winning combination of attention-grabbing visual design, intuitive user experience, and custom mobile web experience, all designed to help HON customers make quick and easy purchasing decisions. The rejuvenated HON website is visually appealing, but he hidden elegance of this redesigned site lies in its robust functionality and its site structure tailored to optimizing the experience for HON’s target users, with the ultimate goal of and driving more business.
