Growing a Social Media Audience with Original Photography
SOCIAL MEDIA | CONTENT DEVELOPMENT
A clear and bold heading
As a major player in industrial automation, Jerhen had valuable information to share with social media followers, but stock imagery held them back from telling their brand story.
Pulling the back the curtain to better engage followers
With the goal of showcasing what makes their products and services unique, Jerhen wanted to incorporate original photography into their social media content to demonstrate their state-of-the-art parts sorting and feeding equipment and the highly technical nature of their manufacturing processes.
Our Content and Creative teams collaborated on a social media strategy that used original photography to convey Jerhen’s value proposition to companies looking for industrial automation solutions. We also used platform-specific tools like Instagram Reels and tactics like vertical video to expand the reach of their content.
A clear and bold heading
Jerhen’s Instagram followers increased by 2x and interactions increased by an average of 3x.
Getting reel results with photography and video
We went on-site to capture professional photography and videography, creating a large library of visual assets that showcased nearly all of Jerhen’s services and products. This content library helped us cultivate a more authentic brand voice and visual style — and also helped us create more meaningful interactions with Jerhen’s social followers.
We implemented the new social media strategy across Jerhen's Facebook, Instagram, and LinkedIn profiles. Within just three months, Jerhen’s Instagram followers increased by 2x and interactions with content increased by an average of 3x.
I always appreciate when clients trust us to capture on-site photography. It really gives their social presence a more authentic look and feel, and it’s an extremely effective way to increase page reach and grow your audience.
Sean Burke
Social Media Strategist