Using HubSpot to Turn Data Management Into Actionable Insights
HUBSPOT IMPLEMENTATIONS | SALES ENABLEMENT | MARKETING AUTOMATION
A clear and bold heading
A connected CRM empowers sales and marketing to connect the dots, taking once-siloed data and making it easier to turn into actionable insights.
Transforming static, siloed data
In the past, Sylvamo’s commercial sales team tracked all of their deals in spreadsheets. With the data from sales activities recorded in a static medium, the Sylvamo team wasn’t able to view the numbers with the additional context from customer conversations, marketing efforts, and more.
A clear and bold heading
With tailored customizations through HubSpot, Sylvamo can track not just deals but campaigns and customer touchpoints.
Lead scoring from every contact behavior
A custom portal for more actionable insights
Using a highly customizable CRM like HubSpot allowed us to create a single source of truth for deal tracking, email campaigns, meeting notes, and more. The CRM provides more transparency between marketing and sales, with automated lead scoring turning high-engagement contacts into qualified opportunities in the deal pipeline. This centralized, integrated sales and marketing data helps both teams visualize progress and plan more data-driven outreach.
One of the reasons I like HubSpot is because we can set it up for the client, and then the sales team makes it their own by adding filters and views. Every salesperson has adapted to it differently and has made it their own in some way. We gave them a path, and they get to choose how they go down it.
Somer Baier
HubSpot Enablement Specialist