Infusing Paper Sales with New Technologies
EVENT MARKETING | AUGMENTED REALITY | PRINT DESIGN | CONTENT DEVELOPMENT | VIDEO PRODUCTION
A clear and bold heading
Augmented reality takes a paper company's sales approach and social connection to a whole new level.
Increasing the impact with AR at events
For their booth at Adobe MAX, Sylvamo wanted to show people what their paper can do — and then continue the conversation on social platforms. They needed to cut through the clutter and speak directly to the event audience of over 10,000 design professionals.
Our solution: The Print Guys.
A clear and bold heading
These 3D paper characters tell the story of Sylvamo — and make for great selfies.
Each Print Guy is made from Sylvamo's Accent Opaque line and features a different CMYK color.
AR brings paper to life
When viewed through the Sylvamo app, each character talks about its ink color and paper. Event attendees were encouraged to return to the Sylvamo booth each day to collect all four little Print Guys — a new color available each day — and to post photos on social media for a chance to win a big Print Guy.
Post-show, the characters sparked even more conversation as attendees shared their Print Guys at work, at home, and on social media, making Sylvamo's presence at Adobe MAX long-lasting and incredibly impactful. The company received query after query from potential customers wondering: how did you do that with paper?