As part of the transition, we simplified the website’s sitemap and streamlined the number of landing pages used for PPC ads. We also focused on improved technical SEO and optimized the entire site for lead generation. Within just a few months, EcoHome's click-through rate from organic search had tripled.
A New Website CMS to Optimize Lead Generation
WEB DEVELOPMENT | LEAD GENERATION | SEARCH ENGINE OPTIMIZATION
A clear and bold heading
Migrating to more user-friendly CMS gave EcoHome more control over their content — and a better experience for their customers and internal teams.
A much-needed change in CMS platforms
EcoHome already had a website but it wasn’t checking all the boxes. Company admins didn’t have the control they needed to upload or change content, it wasn’t very user-friendly, and they had a ton of extraneous landing pages that needed to be streamlined. EcoHome didn’t want or need a brand-new, redesigned website — they just needed a simple content management system (CMS) change.
We recommended HubSpot's CMS, which checked all the boxes for EcoHome and gave their teams additional tools for managing leads and customer requests.
A clear and bold heading
The newly-optimized website tripled EcoHome's click-through rate from organic search.
A simpler, more feature-rich digital home
One big benefit of moving to Hubspot was that it consolidated EcoHome’s tech stack; now the website can be updated in the same system where the sales and service teams manage customer accounts, leading to better alignment across the organization.