A Podcast Featuring Some of the Leading Experts in Behavioral Health
CONTENT DEVELOPMENT | VIDEO PRODUCTION
A clear and bold heading
Concert Health wanted to provide its audience of primary care providers with an educational resource on integrated behavioral health care.
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Information and access
To make this resource accessible and relevant to its target audience — a group that is eager for data-driven information but is also very busy — Concert Health decided to launch a video podcast series.
Concert partnered with Trekk to produce and launch the podcast, which they called Mind Matters: A Behavioral Health Podcast. The podcast is hosted by Dr. Mena Mirhom, a board-certified psychiatrist and Chief Medical Officer at Concert Health. Each episode, Dr. Mirhom meets with some of the leading experts in the behavioral health field to discuss a variety of behavioral health topics.
A clear and bold heading
Concert's concept was made possible by an excellent agency/client partnership.
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A podcasting partner
At first glance, recording, producing, and distributing a podcast might seem overwhelming, but that’s where the Trekk team comes in. For the Mind Matters podcast, Trekk collaborated with the Concert Health marketing team by recording each of the podcast episodes, editing the audio and video files, and managing the distribution of the podcast via YouTube, Spotify, and Apple Podcasts.
As Concert’s agency partner, the Trekk team took on the role of podcast producers to ensure a professional end product. In the end, Concert Health only needed to commit a couple of hours per episode while Trekk handled the rest. Now, with each new episode of Mind Matters, Concert’s organic audience of primary care providers grows.
