A Rebrand and Website with Swagger
BRANDING | PRINT DESIGN | VIDEO PRODUCTION
A clear and bold heading
Gorilla Drum — a new, sustainable alternative to traditional 55-gallon steel drums designed for hazmat packaging and transportation — wanted to enter the market with a bang. The team worked with Trekk to create an attention-getting brand and a website with swagger.
Unleashing a beast of a brand
With the goal of positioning Gorilla Drum as offering the same durability and strength as traditional steel drums, while also conveying the brand's sense of humor, our Creative team designed a visual brand centered on the playful toughness of a gorilla. The stark color contrast of the logo and branding are intended to capture a customer’s attention and pique their interest to further explore the benefits and technical specifications of Gorilla Drum.
Our Content and Creative teams collaborated on a new website that infused informative, value-driven copy with a lively, almost whimsical vibe. The tagline "Steel drum strong — lightweight, flexible form" says that Gorilla Drum is the next evolution in hazmat packaging and transportation.
A clear and bold heading
We launched Gorilla Drum with a targeted email campaign to drive traffic to the new website. We also produced original photography and video to bring Gorilla Drum to social media.
A successful entry into the market
Shortly after the launch of the brand, Gorilla Drum closed a major deal with a multinational shipping company to provide tens of thousands of units to help the company create a more efficient, sustainable approach to their waste collection logistics.
Part of what made this rebrand and product launch unique was balancing how playful the iconography could be in order to introduce Gorilla Drum to their target audience as true innovators in the packaging and logistics industry. The freedom to explore where whimsy and humor could fit into the company’s narrative resulted in an exciting rebrand that has some serious staying power.
Michael Wilson
Creative Director