A Senior Care Facility Website with Personality and Warmth
CONTENT DEVELOPMENT | WEB DESIGN | WEB DEVELOPMENT
A clear and bold heading
TLC wanted a website that could offer an in-depth, personal look at what makes their facility unique while also educating visitors on the right care model — assisted or independent living — for their needs.
Creating an inviting web presence
The TLC Living Community is not just another senior care facility. Through its unique philosophy of care, all-inclusive amenities, world-class dining options, and on-site medical assistance, TLC combines autonomy with support to help seniors lead an active lifestyle. TLC's website needed to show why it has won the prestigious Best of Senior Care Award for four consecutive years (2020-2024).
The challenge was executing a site design that could be easily browsed on any platform or device, provided SEO value by answering commonly searched questions about the differences between assisted and independent living, and demonstrated the warm, vibrant environment on which TLC has made its name.
A clear and bold heading
TLC’s new website is a visually-engaging and easy-to-use digital home where visitors can quickly and easily learn what makes TLC different.
Making a website that feels like a personal tour
Our Technical, Creative, and Content teams used the HubSpot CMS to digitally recreate the experience of a facility tour. We combined dynamic original photography with valuable information designed to increase TLC’s organic search rankings. Video testimonials from current residents give visitors a peek behind the curtain at what life is like at TLC, and the addition of a regularly updated blog provides education on the most important topics in senior care.
The new site makes it simple to contact the staff and schedule a personalized, private tour. In addition, a more accessible sample menu of dining options and calendar of events demonstrate the thought and care that go into cultivating the TLC community — and how the TLC philosophy of care provides peace of mind for seniors and their families.
