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Transporting and Educating Viewers With Interactive Whimsy

Ticonderoga Mailer
CONTENT DEVELOPMENT    |    PRINT DESIGN    |    VIDEO PRODUCTION    |    AUGMENTED REALITY

A clear and bold heading

Tasked with helping to tell the story of the stewardship of the land at the Ticonderoga Mill, where Accent Opaque paper is produced, we created an interactive 3D storybook mailer that brings this three-part story to life through augmented reality.

Ticonderoga Mailer Cover

A beloved brand with a hidden story: the magical place where it's made

Many people love Accent Opaque, but few, even Sylvamo customers, are familiar with where the paper comes from or how it’s produced. We designed this pop-up, storybook-themed dimensional mailer — printed on Accent, of course — to help uncover an important part of the story: the renewable natural resources that make Accent possible and how Sylvamo is stewarding them for generations to come.

A 3-Dimensional Mailer

A clear and bold heading

This interactive mailer connects Sylvamo's commitment to sustainability with the mill’s beautiful natural surroundings in the Adirondack State Park.

Augmented Reality in the Ticonderoga Mailer

Augmented reality transports you into the story

Using original footage that we captured in and around the mill, we produced three videos that help to the tell Sylvamo's sustainability story. Each panel in the pop-up mailer can be scanned using the Sylvamo+ augmented reality app to launch the next video. To highlight the fairytale-like surroundings of the Ticonderoga Mill and the childlike wonder that nature can inspire, we included playful paper-craft figurines that can be moved around the pop-up world.

We deployed the mailer as part of an account-based marketing campaign, strategically targeting key accounts to secure a meeting for Sylvamo sales reps to "talk about Ticonderoga." Immediately following the launch of the campaign, the Sylvamo+ app saw over 1,200 new downloads.

I like creating designs that are as custom as possible for our clients. It all started with the form factor from our print partner Structural Graphics. How do we augment it and add customization? We didn’t just stop at the AR. We took it as far as it could go. This speaks to our goal of pushing the technology to make it the most functional and effective piece possible.

Alison Weust
Graphic Designer

Award-winning interactivity 

The Ticonderoga Mill Storybook Mailer stood out from the crowd with its interactivity and innovative use of augmented reality.
The campaign took home several awards, including:

  • Communicator Awards of Excellence: Marketing/Promotion — Direct Mail and Mobile — Best Use of AR  
  • Gold Muse Creative Award: Strategic Program — Interactive Brand Experience
  • Platinum Hermes Creative Award: Print Media Advertising — Direct Mail
  • Gold Gold Ink Award: Commercial Printing — Direct Mail
  • Platinum dotCOMM Award: Digital Marketing & Communication — Interactive Brand Experience
  • Platinum MarCom Award: Print Media — Direct Mail
  • Gold Davey Award: Design and Print — B2B Direct Mail
  • Visionary Summit Emerging Media Award — Engagement/Experiential
The Communicator Awards
MUSE
Hermes Creative Awards
Gold Ink Awards
dot Comm Award
MarCom Awards
Davey Awards
Summit International Awards

A clear and bold heading

Let’s work together