Using High-Quality Video to Generate Leads and Attract Talent
video production | content development
A clear and bold heading
For longtime client IPEC, we produced a series of company branding and recruitment videos that can be distributed across multiple platforms.
Capturing the essence of a company on the rise
Industrial Pump & Equipment Corporation (IPEC) was experiencing a period of growth and opportunity. The industrial equipment distributor had just moved into a new, expanded facility and they needed to launch a robust recruitment campaign to attract new talent. They wanted to use video to communicate what prospective partners and employees could expect when working with IPEC, but they didn’t have the original video footage to do so.
A clear and bold heading
Communicating with prospective customers vs. prospective employees requires a different messaging and visual approach.
The work begins before the camera rolls
To produce the kind of high-quality videos IPEC was looking for, we created detailed shot lists and individual scripts for each video. We then crafted a series of interview questions specifically tailored for each IPEC employee who was to be featured in the video shoot. In addition, our shot lists accounted for a large amount of b-roll that we could use to supplement the employee interviews.
We used a variety of video production technologies and techniques — including time lapse and drone technology — to capture IPEC’s state-of-the-art headquarters, as well as the dynamic nature of the company’s culture and employees.
Our post-production work included editing the raw footage to create a compelling narrative about what makes IPEC unique. Our creative team also sourced voiceover talent to help bring our carefully scripted words to life.