Trekk commissioned the research, analyzed the results, and reported on the findings. 

The resulting Consumer Insight Report was intended to help Rittal customers understand consumer sentiment so that they could take strategic action to restore public confidence and build trust going forward. Among the proactive steps suggested in the report were tips for communicating investments made in hygienic equipment and technology, such as Rittal's line of hygienic design enclosures. 

This piece was used as part of a content marketing campaign executed by Trekk, which included lead-generating webinars about food and beverage manufacturer compliance with the Food and Safety Modernization Act and promotion of Rittal's range of hygienic design enclosures via lead-nurturing emails.

Our 2020 Consumer Insight Report was so successful that we’ve rerun our survey and updated our findings every year since. Now, Rittal’s customers can see how consumer sentiment has changed over time so they can meet their audience where they’re at with food safety action and messaging.

Rebecca Denzer
Senior Account Manager

• AVA Digital Awards Gold Award (Association of Marketing and Communication Professionals) in the category of Digital Marketing /Content Marketing — White Paper
• Silver Muse Creative Award (International Awards Associate) in the category of White Paper 

• Hermes Creative Platinum Award  (Association of Marketing and Communications Professionals) in the category of Communications Strategic Program  — Marketing Campaigns
• Communicator Awards (Academy of Interactive and Visual Arts) Award of Distinction — Content Marketing