How do I get more leads?
Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk founder and CEO Laura Bennett. The three tackle that age-old question: How do I get more leads?! (3:41). They go into the discovery questions they ask with new lead gen clients (11:22), as well as some traditional marketing tactics that are surprisingly successful in a digital world (20:55). In Problem Solved, they discuss a recent Trekk lumpy that saw a 30% meetings booked rate (25:02). Finally, in Mics at the Bar, they sample The Barbara (33:47).
Resources:
https://trekk.com/insights/think-old-school-3-classic-marketing-channels-should-be-part-every-brand-loyalty-strategy
https://trekk.com/insights/craft-lead-nurturing-program-works