Why are my email open rates going down and what should I do about it?
Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk HubSpot Administrator Jillian Hazy. The three discuss their personal process for organizing their email inboxes (2:00), what to do about lackluster email open rates (8:00), deliverability best practices (15:20), and the most important email metrics to measure (20:00). In Problem Solved, they dig into how one client achieved a major internal comms win by having fun with email (24:12). Finally, in Mics at the Bar, they sample La Tuna (30:33).
Resources:
https://trekk.com/insights/why-your-email-open-rates-are-going-down-and-what-to-do-about-it
https://trekk.com/insights/how-simplify-your-email-marketing-automation-hubspots-workflows-tool