Where do designers fit in this new AI-driven world?
Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne are joined by Art Director Chris Brown to discuss today’s big question: Where do designers fit in this new AI-driven world? They break down what using artificial intelligence (AI) can look like in design (1:04) and how AI has changed the design process over time (6:08). While AI can help with certain processes, they do not believe it will ever be a replacement for human creativity (8:15). We have even seen consumers increasingly value authenticity and human design (12:15). Brown wraps up the episode by breaking down a project he worked on where his creativity and experience was crucial, and could've never been replicated by AI (20:52).
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