Where should I be putting my digital ad dollars?
Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne dive into what digital ad platforms you should be putting your money into (00:32). They define first party data and how it can impact advertising (8:36). Then, they discuss how to identify the right channel based on factors like your goals (11:19), what your budget is (15:50), what you have tried before (20:32), and what assets you have (25:08). They also bring up which channels will be especially relevant in 2027 (30:42). Finally, on Mics at the Bar (33:00), CCO Mike Wilson is joined by Art Director Chris Brown to break down a Kodak ad from the 20s and how it leverages emotion.
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