Rockford-based agency Trekk has earned recognition for its work on a 2020 content marketing campaign for client Rittal North America. The B2B campaign, which targeted production facilities in the food and beverage industry, garnered four recent awards:
- AVA Digital Awards Gold Award (Association of Marketing and Communication Professionals) in the category of Digital Marketing /Content Marketing — White Paper
- Silver Muse Creative Award (International Awards Associate) in the category of White Paper
- Hermes Creative Platinum Award (Association of Marketing and Communications Professionals) in the category of Communications Strategic Program — Marketing Campaigns
- Communicator Awards (Academy of Interactive and Visual Arts) Award of Distinction — Content Marketing
About the Rittal Consumer Insight Report
The COVID-19 pandemic presented unexpected and unprecedented challenges for food and beverage manufacturers, from supply chain interruptions to loss of consumer confidence after a handful of high-profile plant shutdowns. In order to equip its food and beverage manufacturing customers with valuable and actionable insights, Trekk worked with Rittal North America to survey a representative sample of American food consumers in order to understand how their attitudes toward food and beverage manufacturers and processors had been affected by current events and related media coverage.
The resulting Consumer Insight Report was intended to help Rittal customers understand consumer sentiment so that they could take strategic action to restore public confidence and build trust going forward. Among the proactive steps suggested in the report were tips for communicating investments made in hygienic equipment and technology, such as Rittal's line of hygienic design enclosures. This piece was used as part of a content marketing campaign executed by Trekk, which included lead-generating webinars about food and beverage manufacturer compliance with the Food and Safety Modernization Act and promotion of Rittal's range of hygienic design enclosures via lead-nurturing emails.
About the Author
Laura Bennett puts her leadership skills to work every day to guide the Trekk team. Laura has more than 35 years of experience in concept and creative development, copywriting, account management, marketing, and media analysis — on both client and agency sides of the business. Prior to founding Trekk, Laura served as Advertising Director for Pierce Chemical Company, where she managed marketing and media planning and implementation for programs directed to Life Science researchers. Before that, Laura held copywriting and account service roles in a business-to-business advertising agency, working with clients that included Keebler Company, Taylor Freezer, Beatrice Food Ingredients, and Universal Foods. Laura has a Bachelor’s Degree in Journalism and a Master’s Degree in Business Administration.