Two members of the leadership team at Rockford-based creative agency Trekk have been admitted to the Academy of Interactive and Visual Arts (AIVA). Creative Director Michael Wilson and Director of Content Strategy Shayne Terry will join the Academy, whose members include industry leaders from organizations like Amazon, Conde Nast, Disney, ESPN, IBM, Spotify, Digitas, The Wall Street Journal/Dow Jones, and Wired.
About the AIVA
The AIVA is a diverse assembly of leading creative professionals from all 50 states and 15 countries worldwide dedicated to recognizing the rapidly-evolving nature of traditional and interactive media. As the judging body for multiple competitions within the creative industry, its mission is to set a standard of excellence for evaluating and honoring creativity, marketing, and impactful communication.
About the Author
Laura Bennett puts her leadership skills to work every day to guide the Trekk team. Laura has more than 35 years of experience in concept and creative development, copywriting, account management, marketing, and media analysis — on both client and agency sides of the business. Prior to founding Trekk, Laura served as Advertising Director for Pierce Chemical Company, where she managed marketing and media planning and implementation for programs directed to Life Science researchers. Before that, Laura held copywriting and account service roles in a business-to-business advertising agency, working with clients that included Keebler Company, Taylor Freezer, Beatrice Food Ingredients, and Universal Foods. Laura has a Bachelor’s Degree in Journalism and a Master’s Degree in Business Administration.