A Social Media Presence Brimming with Authenticity

A social media revamp

Accent wanted to increase the number of followers and level of engagement of its Instagram and LinkedIn profiles, creating a more dynamic social media presence that better communicated to an audience of graphic designers and printers. This meant not only maintaining a regular posting schedule with copy, images, and short-form video content that were consistent with Accent’s brand identity and voice, but also helping designers and printers unlock new levels of creativity by showing them what they can do with Accent.

We infused Accent’s social posts with original photography and videos of real-world projects like their quarterly magazine, Did You Know?, vertical application samples designed by our creative team as part of a longstanding partnership with Accent, and print marketing samples that highlight the quality, versatility, and possibility of Accent paper.

To keep a steady stream of original paper content between commercial print samples, we also created a monthly handheld paper craft video series, Accent Applied, exclusively for the brand’s LinkedIn and Instagram profiles to showcase how a little creativity can go a long way with a high-end paper stock. Each Accent Applied paper craft project is custom-designed by our team, and we made some of the templates available as free downloads to help drive traffic from social to Accent’s website.

Our focus on punchy, designer-centric short videos of print materials using Accent paper proved to be a perfect fit for IG Reels and organic LinkedIn posts, helping to drive both engagement and followership.

Additionally, we took a proactive approach to creating and nurturing an Accent community on LinkedIn and Instagram by responding to comments, tagging and engaging with print industry influencers and collaborators, and directly calling on followers to submit fun projects printed on Accent paper.